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OUIDAD

THE CURL EXPERTS

 

Product Overview

Ouidad is the original curl expert with one iconic idea
— 
let curls
be curls.

Maureen Mae is a certified Ouidad stylist and she chooses ouidad FOR CURLY HAIR

Whether yours are looseclassictight, or kinky,
Ouidad, the original curl expert, knows exactly what your curls need.

 
 
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PLAYCURL

Our amplifying range of specially formulated products allows your loose curls to be effortlessly exquisite—with movement, texture, and bounce.

 
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Vital Curl

Classic curls’ ringlets move like no other curl. This curl type requires proper hydration for perfectly defined and cascading curls. With lots of moisture and styling products that create definition, Ouidad’s VitalCurl collection brings the classic curl to life.

 
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Curl Quencher

When tight curls’ needs are met, they come to life and command attention like no other. These curls often need their hydration levels restored. Ouidad’s Curl Quencher range helps to create incredibly dynamic curls that are defined and soft, with incredible shine.”

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Curl immersion

When kinky curls — which are typically super coily, tight, and springy — fail to absorb moisture, they can become dehydrated and fragile. Ouidad’s range of products features reparative ingredients that enhance hair quality over time, and also make kinky curls silky with the very first

 
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